Why are brand guidelines important?

Brand guidelines is a document stating a series of rules to abide by when demonstrating a company’s brand.

Why are brand guidelines important?

Regardless the size of your business brand guidelines are a vital source!

Brand guidelines are not only useful to staff but also when working with others, such as suppliers so that they represent your brand as you wish.

What do brand guidelines include:

1. Logo

  • The logo and variations that are available to use
  • Versions of the logo that can be used on which colour backgrounds
  • How to use the logo, for example don’t stretch it, don’t change the colour and the space between the logo and the elements around it

2. Colour palette

  • It’s easy to use the colour blue but very difficult to get the exact shade, this ensues that the same colours are used consistently. The guidelines include RBG (for web), CMYK (print), hex (for web), and the closest Pantone and Ral shades. z

3. Typography

  • Fonts that can be used when referring to the business. Brand guidelines can not only tell you which fonts to use, but also the weight of the fonts and the case that should be used for headings, subheadings, paragraph text and muted text

Examples of brand guidelines…

Check out some of the brand guidelines we have created for ourselves and some of our clients…

 NDM Creative


If your business needs some brand guidelines, we would love to help! Just get in touch via our contact form.

01743 648700


Shrewsbury, Shropshire

© 2021 NDM Business Hub. Website Crafted and maintained by NDM Creative 
Website T&C's | Terms & Conditions of Business | Website Privacy Policy| GDPR Privacy Policy

Request a Brochure

Fill in your details below and we will send you a digital brochure via email


At NDM, we look to find money, any tax savings and business support available to you. If it is there, we will find it and then create a plan to get what you need.

You need NDM to find you the money.

Find Out More Contact Us


NDM will tell you what we think of how your business looks to the outside world and then agree a plan to address any issues, help you compete with competitors, stay relevant and attract more business.

Let NDM help you be seen.

Find Out More Contact Us


NDM will look at what you already have in place for health & safety, quality assurance, employment and insurance. Then, we will tell you what you have to do to comply and help you do it.

You need NDM to be safe.

Find Out More Contact Us

Business Development

At NDM, we understand that running a business can be a lonely place. But whether you are looking to grow, develop or sell your business, NDM will give impartial advice and support.

You need NDM by your side.

Find Out More Contact Us