Let’s start with the basics, influencer marketing is an incredibly effective way to disseminate your brand’s message to a large targeted audience through various social media networks. Platforms such as YouTube and Instagram are known to be particularly effective as often accounts have spent a prolonged period of time building trust with the audience who consume their content. This can in turn result in a large ROI for companies choosing to promote through these routes.
For many organisations social media has rapidly developed into one of the most important areas of their business, in some cases even replacing the need for a website. The opportunities for business growth are not only huge but can be extremely cost effective, with organic growth often resulting in enormous exposure for companies who have cracked the formula.